Bike-sharing firm Mobike now has a way to reach the 900 million people who use China’s largest messenger app, WeChat.
Mobike has been officially integrated into the chat app, allowing users to book a ride through its in-app wallet function.
WeChat’s wallet is a popular digital payment mode in China, where it can be used to pay at stores, and to do easy money transfers to friends when splitting the tab.
With the app now listed in the wallet section, this is expected to help reduce friction for users — especially new, curious ones — to locate a bike and start riding. Read more…