Teens. They know what’s up.
In this case, what’s up just so happens to be the percentage of U.S. teenagers planning to own an iPhone in the very near future.
So finds a shocking report from investment bank Piper Jaffray, which notes that the Apple smartphone trounces competitors when it comes to being the object of teen desire.
“81% of teens expect their next phone to be an iPhone,” reads the report, “which was up from 79% in fall 2016 and, more importantly, the highest we’ve seen ever in the survey.”
Piper Jaffray surveyed approximately 5,500 teenagers with an average age of 16 on matters concerning various brands and consumption habits. These obliging respondents let the professionals at Piper Jaffray in on a big secret: teens think iPhones are dope. Read more…