Twitter is now a 24/7 streaming video service, beginning with news.
Bloomberg, the finance news site with a wealth of funds from terminals, has agreed to produce exclusive video content for Twitter that will play 24 hours a day, seven days a week, Wall Street Journal reported Sunday.
The announcement comes just ahead of Twitter’s first-ever NewFronts, where the tech company will pitch advertisers on a slate of original programming they can advertise within for the upcoming year.
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The deal also landed just after a quarterly earnings report delighted investors and analysts because of its surprise surpassing of expectations. Twitter had added 9 million monthly active users, while analysts had expected only 2 million, for example. Read more…