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One More Beer
ClientOne More Beer
Year2023
ScopeBrand Identity · Campaign · Packaging
Built a craft beer brand around one idea: the round that wasn't supposed to happen. Then we sold the moment, not the beer.
The problem
New beer. Saturated shelf. Zero name recognition. Hop notes weren't gonna cut it. We needed a wedge people actually felt.
How we fixed it
We owned 'one more.' The night that almost ended. The round that made the story. Every can, post, and campaign anchored to that one moment.
Brief was simple: stand out on a shelf where everybody looks the same. So we did the opposite of everybody. Quieter. Slower. More confident. Mark sits low. Type breathes. The campaign images don't shout. They linger. That's the play. The shelf is loud. We won by going quiet.
What we made
- Logotype + brand system
- Can and bottle packaging
- Launch campaign creative
- Social content templates
- Trade show booth design
What it did
- Listed in 40+ regional retailers in launch quarter
- Sold out of first three production runs
[ Next one up ]