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One More Beer
ClientOne More Beer
Year2023
ScopeBrand Identity · Campaign · Packaging
Brand identity and campaign work for an independent craft beer brand built around the moment between rounds.
The problem
A new craft beer entering a saturated market with no name recognition needed to find a wedge — something that lived in a feeling, not a flavor profile.
Our approach
We built the brand around 'one more' — the conversation that extends, the night that almost ended. Identity, packaging, social, and a launch campaign all anchored to that single shared moment.
The brief was deceptively simple: stand out on a shelf where everyone looks the same. We pulled in the opposite direction — quieter, slower, more confident. The mark sits low on the can; the type breathes; the campaign images linger.
Deliverables
- Logotype + brand system
- Can and bottle packaging
- Launch campaign creative
- Social content templates
- Trade show booth design
Results
- Listed in 40+ regional retailers in launch quarter
- Sold out of first three production runs
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