The Field
Identity and field-marketing kit for an event series that lives in the wild. Built to survive every printer, promoter, and parking lot.
A field brand survives everybody who touches it. Promoters. Printers. Photographers. Security. We treated the guidelines like an operator's manual. Short, opinionated, hard to misread. If a 17-year-old running a Street Team at 11pm can't deploy it cleanly off a phone, it's not the brand. It's a problem.
"THE PROBLEM"
On-the-ground event series. The brand had to scale from a flyer under a windshield to a stage backdrop. And still feel like the same thing.
"HOW WE FIXED IT"
Built a kit, not a brand book. Flexible wordmark, set type, mark variations, documentary photo direction. Designed for the field operators who actually run the night.
"WHAT WE MADE"
- 01Identity system + kit
- 02Event collateral and signage
- 03Photography direction
- 04Field activation playbook
"WHAT IT DID"
- [ 01 ]Identity deployed across 12+ city activations
"NEXT"