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The Field
ClientThe Field
Year2024
ScopeBrand Identity · Event · Field Marketing
Identity and campaign work for an event series and field marketing program.
The problem
An on-the-ground event series needed a brand that scaled from a flyer on a windshield to a stage backdrop without losing its handprint.
Our approach
We built a kit — flexible logotype, set typography, mark variations, and a documentary photo direction. The system was designed for field operators, not designers.
A field brand has to survive everyone who touches it — promoters, printers, photographers, security. We treated the guidelines like an operator's manual: short, opinionated, hard to misread.
Deliverables
- Identity system + kit
- Event collateral and signage
- Photography direction
- Field activation playbook
Results
- Identity deployed across 12+ city activations
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