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Be My Guest
ClientBe My Guest
Year2024
ScopeBrand Identity · Hospitality · Campaign
Brand and launch campaign for a venue built on hospitality as a verb. We made the invite feel as good as the room.
The problem
New venue. The room felt incredible. The brand needed to feel like that too. And translate to a swipe on a phone.
How we fixed it
Hosting as a verb. The whole system rides one gesture. The turned palm. The open chair. The cadence of an invite. Photography intimate. Type generous. No noise.
Hospitality is choreographed care. The brand had to read that way. Confident enough to set the tone, quiet enough to never get between the guest and the room. Hard part: making "we're glad you're here" feel earned, not scripted. That's the whole job. We did the job.
What we made
- Brand identity and tone
- Menu and collateral design
- Launch campaign content
- Wayfinding and signage
What it did
- Fully booked opening month
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