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Be My Guest
ClientBe My Guest
Year2024
ScopeBrand Identity · Hospitality · Campaign
Hospitality-driven brand and campaign work for an experience-led venue concept.
The problem
A new hospitality venue needed an identity that felt as warm and considered as the experience inside — and a campaign that translated atmosphere into a swipe.
Our approach
We led with hosting as a verb. The system is built around the gesture — a turned palm, an open chair, the cadence of an invitation. Photography is intimate. Type is generous.
Hospitality is choreographed care. The brand had to read as that — confident enough to set the tone, restrained enough to never get between guest and experience.
Deliverables
- Brand identity and tone
- Menu and collateral design
- Launch campaign content
- Wayfinding and signage
Results
- Fully booked opening month
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